Email Newsletter Design

Project Overview

Client: WorkMode, an ADHD-focused productivity startup
Industry: Email Newsletter Design, Productivity
Timeline: 1 day
My Role: Email Newsletter design

This was one of the projects of my design in a day service - where I build and launch your design requirements within 24 hours. This time, I designed an email template in a day.

The project brief was simple -

'A simple and minimalistic email template - which reflects the WorkMode brand, and has components which can be used to build email campaigns, newsletters, and all emails sent by WorkMode in future.'

The requirements included a responsive desktop design and a mobile design, each having a light mode and a dark mode version, and these designs must work for Gmail, Apple Mail and Outlook.

My process

Since I had designed for WorkMode before, I knew their target audience.

My next step was to make a moodboard and play around with the first few design iterations.

I had a quick feedback call with my client, Maciej Klepswaski, to ensure we were on the same page.

The first iteration was approved instantly so I fleshed it out, complete with a a mobile version and light and dark modes for both. I also ensured responsiveness across most devices.

After that, I took feedback from representative users and other designers because speed should not compromise quality.

Tweaked and polished the design and sent the handoff file.

And viola, the project was built from scratch and completed within 24 hours 🪄

Then we ran test-emails to iron out any issues and make sure everything was working smoothly.

The official email campaigns were run on Brevo.

The results

The ctr jumped from 0.45% to 10% and open rate jumped from 4.9 to 36%

Apart from Brevo, I am well-versed in Klaviyo as well as Mailchimp for email marketing, and driven such results for fitness consultants and spiritual retreats.

I launched my design in a day service, because I noticed a gap in the market for business owners who prioritize speed and who would like to launch their business and refresh their brand without waiting for weeks or months.

Weekend startup or an urgent pitch deck, I got you covered.

No need to delay your dreams, book a call to know more.

And that concludes the case study.

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